| FORMAT | URN | Final CTR | In-View Time (s) | Interaction Rate | Interaction Time (s) | Hover Rate | |
| WPAPER | 10733988 | 2.51% | 83.2 | 41.36% | 57.02 | 93.68% |
| FORMAT | URN | Final CTR | In-View Time (s) | Interaction Rate | Interaction Time (s) | Hover Rate | |
| IMPACT | 10727736 | 1.54% | 53.71 | 21.89% | 36.03 | 55.14% |
| FORMAT | URN | Final CTR | In-View Time (s) | Interaction Rate | Interaction Time (s) | Hover Rate | |
| GOTARG | 10734015 | 0.39% | 53.94 | 2.45% | 1.9 | 11.21% |
| FORMAT | URN | Final CTR | In-View Time (s) | Interaction Rate | Interaction Time (s) | Hover Rate | |
| RESBBD | 10732592 | 0.76% | 48.18 | n/a | n/a | n/a |
| FORMAT | URN | Final CTR | In-View Time (s) | Interaction Rate | Interaction Time (s) | Hover Rate | |
| RESLDR | 10746665 | 0.36% | 28.62 | 1.63% | 2.06 | 11.46% |
| FORMAT | URN | Final CTR | In-View Time (s) | Interaction Rate | Interaction Time (s) | Hover Rate | |
| RESLDR | 10730925 | 0.45% | 44.67 | 17.53% | 16.35 | 41.84% |
| FORMAT | URN | Final CTR | In-View Time (s) | Interaction Rate | Interaction Time (s) | Hover Rate | |
| RESMPU | 10743523 | 0.36% | 32.7 | 4.90% | 12.92 | 15.10% |
Has a CTR of 0.20% (8 clicks so far), I have optimised to smartphone based on the below stats to try and improve this. Viewability is at an impressive 83.10%. In View Time is 39.14 seconds. Universal Interaction rate is 5.08%. Universal Interaction Time is 20.5 seconds. Hover is 19.14%.
Has a CTR of 0.31% (20 clicks) which is good however slightly below the average for billboards. Because it is flighted on the EDP with lots of available impressions, I am going to target some demographic audiences to see if this will boost CTR. Viewability is impressive at 85.33%. In View Time is 43.98 seconds. Universal Interaction rate is 4.88%. Universal Interaction Time is 1.3 seconds. Hover is 12.8%.
I’m interested to see whether the more specific audience targeting will positively impact these interaction stats too, as Universal Interaction Stats are currently below MOAT benchmarks. However am aware a large proportion of the impressions are on mobile which is invalid to these, so may not see huge differences. I may also try this out for Interaction on a few different campaigns to further test this.
Has a CTR of 0.44% (9 clicks so far), which although high in general, is actually not particularly high for a wallpaper. However, the campaign has only been live for a week so I would predict this to continue to increase, and due to it being a sponsorship with over 2 weeks left, wouldn’t rush to limit delivery just yet. Viewability is on 95.81% which is extremely high, which again is common with this format. In View Time is 59.32 seconds. Universal Interaction Rate is 35.37% and Universal Interaction Time is 52.98 seconds. Hover is 94.35%. These are all impressively high in comparison to MOAT benchmarks.
(I have included a table of the benchmarks in MOAT for these new metrics, at the bottom of this email, so you can see how they compare. I have also started collecting some data on my optimising sheet and am happy to show what our numbers are currently looking like from this so far)
Has a CTR of 0.15% (3 clicks so far) which is quite low, especially for a celtra campaign. This is likely a reflection of the campaign struggling to deliver many impressions at all (7% pacing). I will contact the rep in this instance and aim to add on some more audience segments and/or sites which will hopefully increase the reach. Viewability is on 64.81%, again is hard to gather data for this, both to it being a celtra campaign and the lack of impressions. I will keep and eye on this and see if it still needs attention once I’ve looked at added in audiences/sites. In view time is 49.57 seconds. Universal Interaction Rate is 17.04% and Universal Interaction Time is 37.41 seconds. Hover is 60.59%.
