Top Performing

Top Performing
July 14, 2020 Adam
FORMATURNFinal CTRIn-View Time (s)Interaction RateInteraction Time (s)Hover Rate
WPAPER107339882.51%83.241.36%

57.0293.68%
FORMATURNFinal CTRIn-View Time (s)Interaction RateInteraction Time (s)Hover Rate
IMPACT107277361.54%53.71

21.89%



36.03

55.14%

FORMATURNFinal CTRIn-View Time (s)Interaction RateInteraction Time (s)Hover Rate
GOTARG107340150.39%

53.94



2.45%





1.9



11.21%



FORMATURNFinal CTRIn-View Time (s)Interaction RateInteraction Time (s)Hover Rate
RESBBD10732592







0.76%




48.18






n/a











n/a









n/a









FORMATURNFinal CTRIn-View Time (s)Interaction RateInteraction Time (s)Hover Rate
RESLDR10746665







0.36%






28.62






1.63%












2.06











11.46%











FORMATURNFinal CTRIn-View Time (s)Interaction RateInteraction Time (s)Hover Rate
RESLDR10730925







0.45%








44.67








17.53%














16.35













41.84%













FORMATURNFinal CTRIn-View Time (s)Interaction RateInteraction Time (s)Hover Rate
RESMPU10743523







0.36%










32.7








4.90%
















12.92















15.10%















Has a CTR of 0.20% (8 clicks so far), I have optimised to smartphone based on the below stats to try and improve this. Viewability is at an impressive 83.10%. In View Time is 39.14 seconds. Universal Interaction rate is 5.08%. Universal Interaction Time is 20.5 seconds. Hover is 19.14%.

Has a CTR of 0.31% (20 clicks) which is good however slightly below the average for billboardsBecause it is flighted on the EDP with lots of available impressions, I am going to target some demographic audiences to see if this will boost CTR. Viewability is impressive at 85.33%. In View Time is 43.98 seconds. Universal Interaction rate is 4.88%. Universal Interaction Time is 1.3 seconds. Hover is 12.8%. 

I’m interested to see whether the more specific audience targeting will positively impact these interaction stats too, as Universal Interaction Stats are currently below MOAT benchmarks. However am aware a large proportion of the impressions are on mobile which is invalid to these, so may not see huge differences. I may also try this out for Interaction on a few different campaigns to further test this.

10750018 Bay Deliveries

Has a CTR of 0.44% (9 clicks so far), which although high in general, is actually not particularly high for a wallpaper. However, the campaign has only been live for a week so I would predict this to continue to increase, and due to it being a sponsorship with over 2 weeks left, wouldn’t rush to limit delivery just yet. Viewability is on 95.81% which is extremely high, which again is common with this format. In View Time is 59.32 seconds. Universal Interaction Rate is 35.37% and Universal Interaction Time is 52.98 seconds. Hover is 94.35%. These are all impressively high in comparison to MOAT benchmarks.

(I have included a table of the benchmarks in MOAT for these new metrics, at the bottom of this email, so you can see how they compare. I have also started collecting some data on my optimising sheet and am happy to show what our numbers are currently looking like from this so far)

10737760 Beresfords

Has a CTR of 0.15% (3 clicks so far) which is quite low, especially for a celtra campaign. This is likely a reflection of the campaign struggling to deliver many impressions at all (7% pacing). I will contact the rep in this instance and aim to add on some more audience segments and/or sites which will hopefully increase the reach. Viewability is on 64.81%, again is hard to gather data for this, both to it being a celtra campaign and the lack of impressions. I will keep and eye on this and see if it still needs attention once I’ve looked at added in audiences/sites. In view time is 49.57 seconds. Universal Interaction Rate is 17.04% and Universal Interaction Time is 37.41 seconds. Hover is 60.59%.

corporate-poster

TOO LITTLE