Targeted Levels

Targeted Levels
July 27, 2016 Adam

GoTarget (GOTARG) Level 1

AWARENESS AND CONSIDERATION:
It’s all about prospects

We display your message to prospects at the awareness and consideration stages of the purchase funnel.

GOTARGET (GOTARG) Example Copy Instructions

The designer will make this a branding ad, but they will need to know where to get the assets from to achieve this.
And so your copy instructions may look something like this:

This is a branding ad. Please pick up branding (logo and colours etc.) from URN 123456AB and use the image of the sandwich at the top of home page on www.sandwichsite.co.uk. Please include the line from the website – ‘100% Organic Sandwiches. Made just for you’. Call-to-action to be ‘Find Out More’

You can see that the instructions don’t have to be super complicated or detailed, but these instructions would have resulted in the example shown.

GoRetarget (GORETA) Level 2

SITE RETARGETING AND GEOFENCING:
Putting the message in front of prospects who want the advertiser

Go Retarget helps convert newly acquired prospects into customers.

GORETARGET (GORETA) Example Copy Instructions

The designer will need to know where to get the assets and style for this ad so you may refer them to the Level 1 campaign.

A Level 2 campaign should include a stronger call to action. Obviously, the designer will not be able to invent one so you will need to include the details of a discount or a sale in the instructions.
And so your copy instructions may look something like this:

Please pick up style from Level 1 campaign URN 123456AB and use the image of the double decker sandwich at the top of the menu page on www.sandwichsite.co.uk/menu. Please include the the offer 10% off this weekend when liking us on Facebook. Call-to-action to be ‘Like us on Facebook’

In this case the instructions have included information about a discount to make a stronger call to action and these instructions would have resulted in the example shown.

corporate-poster

TOO LITTLE