Skin

Skin
November 15, 2021 Adam

EVERYTHING YOU NEED TO KNOW ABOUT SKINS!

What is a SKIN?

The Skin is a combination of the space used by a conventional Wallpaper and the space used by a Billboard.
Skins dominate the page, delivering real impact and providing more creative options.
There are 2 types of skin; responsive and non-responsive skins.

NON-RESPONSIVE SKIN

  • Non-responsive skins are available in Design Standards 1+ only
  • This is very similar to the old style Wallpaper, it really just combines the wallpaper space with the billboard space
  • Non-responsive means that the artwork will be static and will not adapt according to the size of monitor it is being viewed on
  • The non-responsive skin will not have animation or interactivity (apart from a single click through)
  • All of the important information needs to be kept in the ‘Safe Area’, which is a narrow strip close to the page’s content, or in the billboard space

RESPONSIVE SKIN

  • Responsive skins are available in Design Standard 2 and 3
  • A responsive skin utilises all the area to the left and right of the page, as well as the billboard space
  • The layout is fluid so will adapt to the size of the device it is being viewed on
  • All of the space to the left and the right of the page can be used for important information because it will automatically enlarge or reduce in size to fit the space available
  • Responsive skins give more opportunity for creativity, interactivity and animation
  • Responsive skins need to be created by Creative Life designers
  • The advertiser can supply a mock up and assets though

WHAT HAPPENS IF I BOOK AN IMPACT?

If you book an IMPACT the wallpaper and billboard will be replaced with a Skin

CAN MY CUSTOMER SUPPLY THEIR OWN?

Your customer can supply their own non-responsive skin using the spec listed in the top right of this page.
However, if they want a responsive skin, Creative Life designers will have to make that. Your customer can supply their own mock and assets if they want to, but our designers will have to recreate to make it work.

WHICH SITES CAN SERVE NON-RESPONSIVE SKINS?

List sites which can serve non-responsive skins here

WHICH SITES CANNOT SERVE SKINS?

All Archant sites can serve skins with the exception of the following:
The Resident sites
A Kentish Ceremony
Agricultural Trader
Insight Energy News
Peterborough Matters
UKGA
Torbay Weekly
France Property Shop
French Property Exhibition

Dialogue sites

IMPORTANT INFORMATION

  • Skins are NOT available on Resident websites
  • The long-term aim is to phase out and then discontinue Wallpapers and replace with Skins
  • We will continue to use the Classification code of WPAPER and designers will use Design Standard to determine responsive or non-responsive
  • Responsive and non-responsive skins are only available on desktop

NON-RESPONSIVE SKIN SPECIFICATIONS

Dimensions: 2560 pixels wide x 1440 pixels high
Maximum file size: 200kb
Accepted file types: Static GIF or JPG