What is a Responsive ad?
Using just one URN you can order all the formats needed to cover Desktop, Tablet and Mobile devices. The impressions that you book to this campaign will be spread over the formats and the appropriate format will be delivered depending on what type of device is being used.
IMPORTANT INFORMATION
-
- Expandables are not an option with this type of booking
- Only one URN will be created
- Rep must inform the customer at point of sale as to what adverts will show where, and how the inventory will be delivered
- The illustrations below are not to scale and do not necessarily represent correct position on the page
- The mobile version will be a .gif with no video or animation
PLEASE SEE RIGHT HAND COLUMN FOR INDIVIDUAL FORMAT SPECIFICATIONS
RESBBD
Billboard on desktop to Leaderboard on tablet to Sticky Mobile Leader on Mobile
RESLDR
Leader on desktop to Leader on tablet to Sticky Mobile Leader on Mobile
RESHPG
Halfpage on desktop to Halfpage on tablet to MPU on Mobile
RESMPU
MPU on desktop to MPU on tablet to MPU on Mobile
BILLBOARD
Dimensions: 970 pixels wide x 250 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG
MPU
Dimensions: 300 pixels wide x 250 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG
LEADER
Dimensions: 728 pixels wide x 90 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG
HALFPAGE
Dimensions: 300 pixels wide x 600 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG
STICKY MOBILE LEADER
Dimensions: 320 pixels wide x 50 pixels high
Maximum file size: 25kb
Accepted file types: Static or Animated GIF
