Classification code: RESBBD
Responsive Billboards use three different formats so that the campaign can be served to different devices. The examples below do not link anywhere, when they are linked to the live campaign Ad Ops will ad the link. The ‘DIRECT LINK’ button is available so that you can send out a link to just one example if you wish.
Content: The message usually has to be reduced to fit in the smaller formats. For example, in the Billboard you can often include an event’s name, venue, dates, images, logo and key points – on the Mobile Leader you may only be able to include the event’s name and logo with a ‘Call to Action ‘ to find out more.
Animation: A rotation of messages (sometimes referred to as ‘Slides’) is possible. However, we are under strict file size limitations which means we can generally only manage a maximum of 3. You may notice that the quality of images has to be reduced to keep within the file size limit – the more rotations, the more likely we are to have to reduce the image quality.