Why does my Google Analytics show a lot of US referral traffic from my GoTarget/GoRetarget campaign?
These will all be test clicks and will have a 100% bounce rate and zero time on site.
What are test clicks and why do they happen?
There are several reasons as to why test clicks happen and mostly they are checks and balances in the programmatic infrastructure. Below are some of the test clicks and why they happen.
How do I filter out these test clicks?
Test clicks from adspreview.simpli.fi can be filtered out from Google Analytics by following this guide: Google Analytics Guide
Are any of the booked campaign impressions used for test clicks?
Why does your report show more visitors than Google Analytics?
This discrepancy is caused by several factors:
Data compiled from various online sources including Google Analytics Help Section and iMarc Digital Solutions.