Email Advertising

Email Advertising
May 21, 2016 Adam

Newsletter Advertising

How to book ad placements on a title newsletter

The ad placements (NLBAN and FEATLS) are automatically flighted into a pre-made HTML template and can be booked on OBA2 as follows:

  • Book as digital order.
  • Digital Order type – Newsletters.
  • Classification – NLBAN, FEATLS.
  • These bookings are always a guaranteed campaign with 1 impression.
  • Copy Indicator – Design Required.
  • If you require a proof, please remember to fill in the details.
  • Edit Placements and choose the newsletter you wish the advert to run in.
  • If the newsletter doesn’t appear automatically, use the edit preferences button to select it.
  • Select the placement on the newsletter, but remember to only choose the one individual placement.
  • Hit save.
  • Choose the campaign dates.
  • Add the link URL.
  • Complete your booking.
  • Provide the copy via Media Ferry, attaching all content and images.

Design Requirements

Classification Code: NLADEX

  • Dimensions: Supply 3 pieces of artwork at 970px wide x 250px high (These will be displayed at 600px wide x 155px high).
  • Format: Static or animated gif.
  • Maximum file size: 300kb.

Prominent advertising across a whole newsletter, using multiple messaging to take readers through an engaging journey or story for your business and without display competition with other advertisers. Supply 3 different messages.

Please Note:
Not all email servers display animated gifs correctly and may only show the first frame. Therefore, we recommend keeping the text part of your message static and only rotating images (as below).
Or make sure that the first part of your text message works in isolation because subsequent frames may not appear.

Classification Code: NLBAN

  • Dimensions: Supply at 970px wide x 250px high (These will be displayed at 600px wide x 155px high).
  • Format: Static or animated gif.
  • Maximum file size: 300kb.

Please Note:
Not all email servers display animated gifs correctly and may only show the first frame. Therefore, we recommend keeping the text part of your message static and only rotating images (as below).
Or make sure that the first part of your text message works in isolation because subsequent frames may not appear.

Classification Code: FEATLS

  • FEATLS templates are static and must be strictly adhered to. We cannot alter the size of the image or the size, colour or type of the font.
  • 1 image required – can pick up image from previous print ad or from website but you must be specific about what image is required. This can be a logo or image – if you supply both the logo will be placed on top of the image.
  • The dimensions of the image is 290px wide x 200 high. If it isn’t supplied at this size, we will crop accordingly.
  • Headline or intro to product (maximum of 5 words).
  • 15-25 words promoting business – Please use the word count box below because the job will be rejected if too much text is sent.
  • URL for ad to link to.

Specialist FEATLS

Themed FEATLS

Newspaper FEATLS

Life FEATLS

Please supply as below and notice that the copy instructions make it clear exactly what is the title and what is the text. Also notice that there is only one image provided.

Before submitting the job you could copy and paste your text into the box below to see how many words are being used.

 

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Please Note:

Newsletter advertising cannot include expandable formats, interaction or video.

Please note: The job will be rejected if any of these points are ignored.

Copy Deadlines

When booking you will see the send date of the newsletter as the date you can book to. The copy should be provided via MediaFerry as soon as the booking is completed on OBA2, but NO LATER THAN TWO WORKING DAYS before the advert is due to be live on the site, eg Publication Date 5th October, Copy Deadline 2nd October.

Newsletter Templates

The images below give an idea of what the ad placements look like when part of a newsletter.

France Magazine Mobile

France Magazine Mobile

France Magazine Desktop

France Magazine Desktop

EDP Mobile

EDP Mobile

EDP Desktop

EDP Desktop

corporate-poster

TOO LITTLE