Miniscroller Briefing Instructions
Two elements are needed to produce a Miniscroller display campaign:
What makes a good brief?
For the ad to deliver as much impact and value to our customers, its vital that suitable copy and images is used. Miniscrollers are different from a design perspective to other ad designs in that not every image will work alongside the scrolling effect. Likewise wordy and lengthy copy won’t grab the attention of a reader compared to a short, succinct and compelling call to action.
The below provides guidance on the type of instructions that should be submitted for Miniscroller designs.