Miniscroller Briefing Instructions

Miniscroller Briefing Instructions

Two elements are needed to produce a Miniscroller display campaign:

1

Concise and brief copy – to be uploaded into the copy instructions in OBA

2

Background image – to be uploaded into MediaFerry

Note: If no image is available, the design team are able to source an appropriate image for the ad. Please specify if this is a requirement in the copy instruction along with the type of image that should be sourced e.g. tropical, sunny beach

What makes a good brief?

For the ad to deliver as much impact and value to our customers, its vital that suitable copy and images is used. Miniscrollers are different from a design perspective to other ad designs in that not every image will work alongside the scrolling effect. Likewise wordy and lengthy copy won’t grab the attention of a reader compared to a short, succinct and compelling call to action.

The below provides guidance on the type of instructions that should be submitted for Miniscroller designs.

Good Examples

icon box image

The image works well as portrait.

icon box image

The red tint added by the designer means that the text is perfectly readable.

icon box image

The message is short and simple.

icon box image

An interesting image that works well in portrait.

icon box image

The CTA is clear and simple. The designer has used a shadow well to make sure that the message is clear and readable.

icon box image

An interesting image that works well in portrait.

icon box image

The CTA is clear and simple. The designer has used a tinted box to make sure that the message is clear and readable.

Bad Examples

icon box image

The choice of image on this Miniscroller isn’t ideal. The shoulders and the forehead don’t help the message at all and these areas form a large part of the image.

icon box image

The message is lost while scrolling over a busy image.

icon box image

There is way too much text.

icon box image

The yellow background doesn’t work at all because you cannot see that it is moving – it just looks like an ordinary MPU.

corporate-poster

TOO LITTLE