A Beginner’s Guide to Emails
Hello, this page is here to answer all your newsletter questions.
What is an Email?
- Emails are sent out directly to 1000s of email addresses on a regular or semi-regular basis, to promote a message.
- An email may include news articles, tips and interesting facts or savings and special offers – they also offer multiple advertising opportunities.
- Emails are designed in HTML and most feature a call to action with hyperlinks to a landing page.
E-mail design and limitations
When designing an e-mail there are many more aspects to consider compared to designing a print advert. Every different email client renders email differently and all have their limitations with regards to what code is compatible with it.
How do we do it?
Next you have to consider what the email is being viewed on as Desktop and mobile will be very different and android and apple products will differ too. So one email sent to a Gmail account could be viewed a hundred different ways… and that’s just Gmail! Outlook, yahoo and any other client that is used will also have as many combinations which is why design is really important as the email has to be able to be rendered in multiple ways but still look great.
Can you base an email on this print advert ?
Well… YES and NO