Hello, We are Digital Ad Production.
We are a team of 14 and are located in Archant Publishing Services in Prospect House, Norwich, Norfolk.
We are responsible for the design of newsletters and the design of digital advertising that appears on websites and within the newsletters.
The ad formats we use match industry standard specifications and you will see these formats on commercial sites all over the internet.
Why are you here?
There is a huge amount of information here that you will need in order to understand digital advertising and successfully supply instructions for digital ads.
This page aims to help you start this journey by explaining some of the basics of digital advertising and shows you how to negotiate this site.
At the end there will be a short quiz to establish how much you have learned and how well you know how to use this site to extract information.
Where do the digital ads go?
Have a look at some of Archant’s sites to see the advertising opportunities available.
How can I find out more about the ad formats?
Our digital specification page has everything you need to know about each digital ad format. It has the dimensions, file size, classification code and an example.
Explore the page to familiarize yourself with each one and send the link to advertisers who want to supply their own artwork – everything they need to know is there.
What is a wallpaper?
Wallpapers are ads which sit on either side of the web page in what is normally blank white space.
They are not particularly complicated but they can cause a lot of confusion so please spend some time exploring this page – this is the page you would send to an agency who want to supply their own.
Why is Online Advertising Different?
When supplying content for a digital ad it is important to think about what makes a digital ad different.
Can I see more examples of Online Digital Advertising?
Yes you can! Take a few minutes to browse through these examples of display advertising and see what can be achieved.
Links to these pages can be sent out to potential advertisers.
What files do I need to send you?
What about Stock Images?
We use Getty Images and you can find out more about that and how to select an image here.
As we have already seen, digital ads are different from print ads.
It is a VERY BAD IDEA to ask us to make up your digital ad from a print ad and your ad may be rejected.
We can take elements, such as logo, images and text, from a print ad, but you must give us instructions on exactly what to take.
The same can be said for the instruction to make up from a website.
We can take elements from an advertiser’s website but do not simply refer us to the website.
If you want us to take elements please provide the URL.
Archant’s Go Target Display Advertising is a very important part of Archant’s digital portfolio and this section will help explain some of the basic principles and show you how to book on and present the copy instructions.
GoTarget and GoRetarget Ad Specification
This page will give you the detailed dimensions and file sizes for each format needed for GoTarget. You will also find another page which covers GoRetarget.
These pages are very useful for agencies planning to supply their own artwork. Agencies can also download a Photoshop template.
How do I book targeted?
This page gives you everything you need to know about booking a targeted campaign.
There is a separate video for GoRetarget and information on deadlines.
What should my instructions look like?
This page has some great examples of what copy instructions might look like for GoTarget and GoRetarget.
Read each example to see the changes and look at the images to see how the design changes.
Have I asked the customer everything?
When discussing a targeted campaign with an advertiser there is a lot of information you need to obtain from them before making the booking.
This is a checklist to help you remember the important points.