Digital Ad Formats

Digital Ad Formats
March 10, 2016 Adam

Regional and Life Online Advertising Specifications

To include Norfolk, Suffolk, Herts & Cambs, London, KOS, Life and South West
All adverts are subject to editorial approval and technical testing.


IMPACT

Billboard and Wallpaper (COMPAN) on desktop to Leader (LEADER) on tablet to Sticky Mobile Leader (STKBAN) on Mobile

titles

IMPACT IMPORTANT INFORMATION

  • Only one URN will be created
  • Rep must inform the customer at point of sale as to what adverts will show where, and how the inventory will be delivered
  • The illustrations above are not to scale and do not necessarily represent correct position on the page

IMPACT Format Spec

BILLBOARD

Dimensions: 970 pixels wide x 250 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG

WALLPAPER

Maximum file size: 190kb
Accepted file types: Static GIF

LEADER

Dimensions: 728 pixels wide x 90 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG

MOBILE LEADER

Dimensions: 320 pixels wide x 50 pixels high
Maximum file size: 25kb
Accepted file types: Static or Animated GIF
Note: A sticky mobile banner sits at the bottom of the mobile browser and doesn’t move even when the user scrolls up or down.

What is a Responsive ad?

Using just one URN you can order all the formats needed to cover Desktop, Tablet and Mobile devices. The impressions that you book to this campaign will be spread over the formats and the appropriate format will be delivered depending on what type of device is being used.

Responsive MPU

Classification code: RESMPU

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RESMPU

MPU on desktop to MPU on tablet to MPU on Mobile


Responsive Halfpage

Classification code: RESHPG

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RESHPG

Halfpage on desktop to Halfpage on tablet to MPU on Mobile


Responsive Billboard

Classification code: RESBBD

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RESBBD

Billboard on desktop to a Leader on tablet to Sticky Mobile Leader on Mobile


Responsive Leader

Classification code: RESLDR

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RESLDR

Leader on desktop to Leader on tablet to Sticky Mobile Leader on Mobile


Responsive Format Spec

BILLBOARD

Dimensions: 970 pixels wide x 250 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG

MPU

Dimensions: 300 pixels wide x 250 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG

LEADER

Dimensions: 728 pixels wide x 90 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG

HALFPAGE

Dimensions: 300 pixels wide x 600 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG

STICKY MOBILE LEADER

Dimensions: 320 pixels wide x 50 pixels high
Maximum file size: 25kb
Accepted file types: Static or Animated GIF

RESPONSIVE IMPORTANT INFORMATION

  • Expandables are not an option with this type of booking
  • Only one URN will be created
  • Only the desktop version will be proofed out
  • Rep must inform the customer at point of sale as to what adverts will show where, and how the inventory will be delivered
  • The illustrations below are not to scale and do not necessarily represent correct position on the page
  • The desktop version will only show animation on modern browsers
  • The desktop and tablet version will be made using HTML and this may limit the animation
  • The mobile version will be a .gif with no video or animation

Sticky Mobile Leader

Classification code: STKBNR

Dimensions: 320 pixels wide x 50 pixels high
Maximum file size: 25kb
Accepted file types: Static or Animated GIF

Did you know?

The Sticky Mobile Leader is positioned at the bottom of the browser and will ‘stick’ there so that it will continue to be visible even when the user scrolls down the page. This gives it much better visibility and value to the advertiser.

Wrapper or Wallpaper

Classification code: WPAPER

Dimensions: 2560 pixels wide pixels wide1440 pixels high
Maximum file size: 200kb
Accepted file types: JPG or GIF
Creative Guidelines MUST be adhered to – Wallpapers which do not meet these criteria will not be accepted

  • For maximum impact it should appear alongside  Billboard
  • Content should really be restricted to branding.
  • Sidebars will stay visible even during scrolling
  • No animation
  • Image should work when seen in full and when view is limited (see guides on template)
  • How much is seen depends on screen resolution and these will not be seen on tablets at all
  • Important bits of the design (logos and message) should stay within the ‘safe area’ indicated by the guides on template

Wallpapers are NOT viewed on mobile or tablets and vary on desktop computers depending on your monitor size.
PLEASE CLICK HERE FOR FURTHER INFORMATION ON WALLPAPERS

Download Wallpaper Template.psd

View Wallpaper Template Guides

Video

Please send video in one of the following WMV, AVI, MOV, MPEG-1, MP4
Video should only play for a maximum of 8 seconds without audio on page load. Playing of the entire video with audio should be user initiated.
We recommend streaming or loading video from external sources to keep file sizes down.

Images

Images should be supplied at a minimum of 72dpi

Retired Classification Codes

APPBAN

BANLGE

BANMID

DPANEL

FEATSM

H24WEB

COMPAN

 

IPROMO

LOTBBD

LOTLDR

MIDBAN

MOBAPP

MOBINT

 

MOBTXT

MOBWEB

PHOBAN

PKG1

RESSLR

SIKICK

 

SIMPLI

SUPRLB

SUPSKY

BILLBD

HALFPG

MOBLDR

MPU

corporate-poster

TOO LITTLE