Content Marketing

Content Marketing
August 4, 2016 Adam

New Content Marketing Classification Codes

CONCPT – Concept is a content marketing product that positions our customer to answer directly the questions their prospects are asking via search engines. Booking to CONCEPT will require you to submit a topic modelling brief, the results of which will be passed to our own journalists – newspapers and magazines – to write two articles to the same topic. The first published and amplified on an Archant website and the second, a follow on article, for the customers websites – closing the loop. We’ll advise the client as to how they should share it on their social media and possibly across our own at the discretion of the editor.

DISCOV – Discovery has everything that CONCEPT has, plus video. You’ll still need the same brief for the topic modelling which in addition to the article being written will also guide The VideoHub on how to shoot the best video to reinforce the articles. Three videos in total will be created around the topic. One for the article on our website, then another for the customers website, which will favour the client more and then the third for social media – both the customers and this time Archant’s too.

FOCUS – Focus is a content product that examines the questions that our customers’ potential prospects are asking online and answers those questions with class-leading content. Booking to FOCUS will require you to submit a topic modelling brief, the results of which will be passed to our own journalists – newspapers and magazines – to write one article that will be published on an Archant website, online and in print. We’ll advise the client as to how they should share it on their social media and possibly across our own at the discretion of the editor. The published content piece will establish their business as both highly trusted and authoritative within their market sector.

Legacy Content Marketing Classification Codes

WEBSIL – Written by Archant – BEST RESPONSE
Once all details of the order are captured in OBA2, our Editorial colleagues will be asked to liaise with your client through a short consultation, and discuss the article content. A member of Editorial will create the article, seek sign-off from the client, and deliver the final copy to Archant for publication. The creation of that copy may lead to “add-ons” being purchased by the customer too, e.g. infographics.

Lead time between booking and flighting is a minimum of 21 days, and price is subject to strict rules.

WEBADV – Supplied by Customer
Other articles supplied by the customer and checked by Archant editorial staff to ensure quality, decency, respect of advertising laws etc

Lead time between booking and flighting is a minimum of 5 days.

WEBCOM – Competitions and reader offers supplied by the customer and checked by Archant editorial staff to ensure reader value.
These are published to the Competitions and Offers channels only. (Classification = WEBCOM). Lead time between booking and flighting is a minimum of 5 days.

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