APP AD EXPERIENCES (APADEX)
On Desktop and Tablet, Leader at the top of the page, MPU in the middle and another Leader at the bottom.
On Mobile, Mobile Leader at the top, MPU in the middle and another Mobile Leader at the bottom.
DESCRIPTION
From a messaging point of view, these will work in a similar way to Ad Experiences. The top message will be Awareness, followed by Consideration, followed by Intent.
None of these three formats will have a direct link through to the advertiser’s website. Instead, they will have a button which will trigger a common overlay (so each one will open the same overlay).
The overlay can contain the usual type of content – image gallery, video etc. and include a close button.
And the overlay will have a button with a clear click through to the advertiser’s website.
LEADER
Dimensions: 728 pixels wide x 90 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG
MPU
Dimensions: 300 pixels wide x 250 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG
MOBILE LEADER
Dimensions: 320 pixels wide x 50 pixels high
Maximum file size: 25kb
Accepted file types: Static or Animated GIF
Note: A sticky mobile banner sits at the bottom of the mobile browser and doesn’t move even when the user scrolls up or down.
