Ad Experiences
Classification code: ADEX10 (only available in the South West), ADEX20, ADEX40 ADEX80
What is it?
Ad Experiences is built around the 3 purchasing funnel stages of Awareness, Consideration and Intent.
First the user will see the Awareness message which will be a non-specific branding message.
Second, as the page is scrolled down a Consideration message will appear giving more details of the product/service and offering a chance for a click initiated overlay containing picture gallery or video etc.
Third, the Intent message sits towards the bottom of the article and has a more direct and specific call to action.
The page content will be relevant to the product/service and the advertiser will be the only one on the page.
At least one of the advertiser’s ads will always be visible.
Is that it? NO!
You can also add DCO (Dynamic Creative Optimisation) to Ad Experiences. The fact that Ad Experiences will be shown alongside content relevant to the advertiser means that you are already talking to interested people, but DCO means you can also target specific audiences with specific messages.
Want to supply your own?
This is what will be required per audience. Every campaign will have 1 of each of the below formats, a default audience which is shown when the viewer cannot be categorised, but another complete set will be needed for each additional audience.
Awareness Ads
Billboard & Wallpaper (Desktop)
MPU (Tablet and Mobile)
Consideration Ads
HalfPage (Desktop with optional Overlay)
Leaderboard (Tablet with optional Overlay)
Mobile Leader (Mobile with optional Overlay)
Intent Ads
Billboard (Desktop)
MPU (Tablet and Mobile)
Ad Experience Spec
BILLBOARD
Dimensions: 970 pixels wide x 250 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG
WALLPAPER
Dimensions: 2560 pixels wide x 1440 pixels high
Maximum file size: 200kb
Accepted file types: GIF, PNG or JPG
Important: It is vital that you see the more detailed Wallpaper specification here.
MPU
Dimensions: 300 pixels wide x 250 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG
LEADER
Dimensions: 728 pixels wide x 90 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG
HALFPAGE
Dimensions: 300 pixels wide x 600 pixels high
Maximum file size: 60kb
Accepted file types: Static or Animated GIF, or JPG
MOBILE LEADER
Dimensions: 320 pixels wide x 50 pixels high
Maximum file size: 25kb
Accepted file types: Static or Animated GIF
DESKTOP OVERLAY
(optional/can provide video if required)
Dimensions: 800 pixels wide x 500 pixels high
MOBILE OVERLAY
(optional/can provide video if required)
Dimensions: 320 pixels wide x 460 pixels high
Wrapper or Wallpaper
Classification code: WPAPER
Dimensions: 1600 pixels wide pixels wide1200 pixels high
Maximum file size: 200kb
Accepted file types: JPG or GIF
Creative Guidelines MUST be adhered to – Wallpapers which do not meet these criteria will not be accepted
- For maximum impact it should appear alongside Billboard
- Content should really be restricted to branding.
- Sidebars will stay visible even during scrolling
- No animation
- Image should work when seen in full and when view is limited (see guides on template)
- How much is seen depends on screen resolution and these will not be seen on tablets at all
- Important bits of the design (logos and message) should stay within the ‘safe area’ indicated by the guides on template
Wallpapers are NOT viewed on mobile or tablets and vary on desktop computers depending on your monitor size.
PLEASE CLICK HERE FOR FURTHER INFORMATION ON WALLPAPERS
